The beleaguered South African power utility, Eskom, has issued a call for tenders to revamp its logo and develop a new corporate identity over a five-year period. However, the tender document did not specify the project’s cost.
The Democratic Alliance (DA) has criticized this initiative, deeming it an unnecessary vanity project. The opposition party contends that Eskom should channel its resources into addressing the ongoing issue of load shedding, a challenge that has plagued the nation for an extended period.
Ghaleb Cachalia, the DA’s spokesperson on Public Enterprises, expressed his disapproval, stating, “Eskom’s decision to allocate funds for a new corporate identity and logo at this stage is comparable to applying makeup to a pig. This is utterly preposterous.”
Eskom has faced mounting challenges, including financial difficulties and struggles to provide a consistent power supply. The decision to prioritize a logo redesign has sparked criticism, with many calling for a more practical allocation of resources to address the pressing issues affecting the utility.