Meta has decided to support the new generation of African content creators. These training and awareness campaigns on the proper use of social networks take the form of online competitions. They were launched by an American firm in sub-Saharan Africa.
Meta’s objective is to create an online ecosystem qualified by the firm as positive, within which influencers on the continent can express themselves freely, and develop their creativity while generating income through their activities.
Content creators are however encouraged to adopt more responsible influence practices. They are required, for example, to label on the Instagram or Facebook social platforms the content that is the subject of paid partnerships or to indicate which gifts have been offered to them by brands. Meta thus intends to carry out a reinforced fight against attempts to abuse its social platforms, in collaboration with the competent authorities in African countries, specifies the firm.
Recognized influencers
These campaigns launched at the beginning of the year by Meta, particularly in sub-Saharan Africa, were relayed by influencers recognized for the quality of their publications.
This is the case, for example, of Thierno Gueye, a Senegalese influencer, and entrepreneur who shares on Instagram his passion for African cuisine, and fashion, especially for new models of Boubou, the traditional Senegalese dress. Thierno also created his company called Agri Influence, a technological support system for small and medium-sized agri-food processing companies in West Africa.