Digital transformation in Africa: Madagascar bets on digital but must also train young people

maryam lahbal
maryam lahbal
2 Min Read
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Madagascar is hosting the 12th edition of the Assizes of Digital Transformation in Africa (ATDA), from Friday May 19 until the evening of Saturday May 20. The country is betting on digital, it is still necessary to have trained young people.

In fifteen years, the Big Island has become a preferred destination for large multinational companies in the development of their services in terms of BPO (Business Process Outsourcing) and in customer relations.

However, the country also intends to stand out in other digital sectors, because the question arises: what if digital served as an accelerator for income-generating activities on the island? In any case, this is the bet that the Malagasy company Arke Up has launched. It has just developed a tool dedicated to agribusiness, specializing in traceability.

“You know very well that, for example on the European market, we are becoming more and more demanding in terms of product traceability. We ask to know what their background was. So we support the different sectors – be it vanilla, cocoa, cloves or others – to set up these blockchain mechanisms, so that the customer, when he buys vanilla from Madagascar in a supermarket, the whole chain traceability is verifiable at its level,” explains Herizo Rakotondramanana, marketing director of this digital services company.

Through a scanning QRcode system, the customer can obtain all the history of his product, tamper-proof and indelible information thanks to this blockchain technology.

“We want to show that we have skills, here in Madagascar, which can bring much more intelligence to the digital transformation of our customers”, continues the marketing director of the company Arke Up.

To achieve this objective, it is still necessary to have the qualified workforce. Five years ago, Matina Razafimahefa created Sayna, a digital school – 100% online – which has already graduated more than 3,000 students.

Maryam Lahbal

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