The third edition of Africa Place Marketing will take place at Sofitel Casablanca on November 29th and 30th, 2022. A new component on the theme of “Citizen Participation”. Sustainable and integrated regional marketing with the participation of specialists, researchers and internationally renowned experts».
Organized by Casablanca Events, this new edition of Africa Place Marketing will involve several African and international regions, The two-day symposium will offer a diverse program divided into five highlights.
Conferences and Workshops: Regional experts and representatives and stakeholders meet on four main regional marketing themes.
ThinkThank: a new form of interactive discussion with participants, Masters Class certificates: a morning reserved for tourism with the first, African tourism forum of Casablanca in partnership with the Regional Tourism Council, Africa Place Marketing Awards: a competition for best practices in territorial marketing in Africa, and The Africa Place Marketing Competition, which is a concept that aims to sensitize students every year, as future leaders, to develop ideas around attractiveness and territorial marketing.
At the African level, civic participation as a means of social development and transformation is an important part of public policy.
On the other hand, in Morocco, new development models emphasize the involvement of the population, especially young people, in the strategic consultation process. This method of governance, called ‘bottom-up’, has now become a fact of public relations management,” said Mohamed Joahri, the director of managing Casablanca Events and Animation, in a statement.