A signing ceremony for the framework partnership agreement for the deployment of the strategic roadmap for the tourism sector 2023-2026 took place this Friday, March 17, in rabat, under the pressure of the head of government.
A 6.1 billion dirham investment envelope is mobilized during the course of this strategy. By 2026, it hopes to bring in 17.5 million tourists and earn 120 billion dirhams in foreign cash, and Additionally, it seeks to reposition tourism as a significant component of the national economy and to generate 200,000 new direct and indirect jobs over the course of four years.
This strategy is built on many levers to achieve the goals established, according to a news statement from the department of the head of government. This calls for reliance on a “new logic of the offer,” which is articulated around the customer experience and is divided into 9 theme sectors and 5 cross-functional sectors, So, the roadmap calls for an aggressive strategy to double air capacity, a bolstering of promotion and marketing with a focus on digital as well as a diversification of cultural and leisure activity items with the formation of a network of innovative SMEs.
Additionally, it is intended to develop human capital, expand hotel capacity, and upgrade the current hotel park.
Furthermore, a new system of sector governance will be implemented, including the establishment of a national inter-ministerial commission for tourism (CNT), which will be presided over by the head of state and comprised of the signatory nations. The roadmap also calls for the creation of 12 regional plan monitoring commissions, each of which will be presided over by a wali.